
CreatingProsperityTheRoleOfHigherEducation20101130
A recent report exploring the contribution of Universities to enterprise and propsperity beyond traditional Knowledge Transfer and business incubation features the work of Meld - originally delivered in 2007.
Incase you missed it altogther at the time – ‘Meld’ was a collaboration lead by UCLan’s School of Journalism, Media and Communication. Funded through the now defunct RDA’s Northern Edge scheme Meld brought together SME’s from the creative industrioes sector, freelance journalists and connected them to 3 major industry partners; Sky TV,Haymarket Publications and Johnston Press, in a five day workshop delivered in Sandbox, UCLan’s creative industries centre.
The aim of Meld was to encourage journalists to work with interactive designers, programmers and games designers to develop new forms of none linear digital narrative story telling – or adapt existing software applications and technologies to create new methods of disseminating content. Meld was an exciting and useful ‘adventure’ into an interesting space between ‘geek’ and ‘hack’.
Integral to the project was the engagement of companies from the digital and creative industries sector along with practicing journalists from the freelance pool. The process not only encouraged participation from a range of stakeholders but resulted in
establishing new collaborations between new media companies and journalists.
The original Meld Lab was hosted by UCLan in December 2007. At the end of a week long lab session teams of journalists and interactive designers pitched at industry professionals from Sky, Haymarket and Johnston Press in a ‘dragon’s den’ style
showdown.
Simon Bucks, Associate News Editor at Sky News was delighted with the results
“I’ve seen more good ideas in a day at Meld than I’ve seen all
year”.
Meld Technology Director Andy Dickinson spent much of the week in the ‘blogosphere’ documenting the entire process with a series of regular postings. “The lab session provided rich source material for anyone engaged in the debate about the impact of digital on the future of journalism. No one has tried to do what meld did in quite the way it did it so there was plenty to post about’.














